DIVL vs FBCV
Madison Dividend Value ETF vs Fidelity Blue Chip Value ETF
Which is better, DIVL or FBCV?
FBCV has been ahead.
FBCV has a lower expense ratio. FBCV led over 1Y, 3Y and the full window. FBCV is less concentrated, with 33.3% of the fund in its ten largest positions against 41.2%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | DIVL | FBCV |
|---|---|---|
| Expense Ratio | 0.65% | 0.57%Best |
| AUM | $61M | $184M |
| Dividend Yield | 1.83% | 1.25% |
| Holdings | 40 | 127 |
| YTD Return | +10.65% | +18.42%Best |
| 1Y Return | +12.67% | +24.20%Best |
| 3Y Return (annualized) | +12.06% | +16.61%Best |
| 5Y Return (annualized) | - | +10.11% |
| Volatility (annualized) | 12.0% | 11.1%Best |
| Max Drawdown | -14.1%Best | -14.3% |
| $10,000 over 3.2 years | $13,610 | $15,614Best |
| Top 10 Weight | 41.2% | 33.3%Best |
| Fund Family | Madison Funds | Fidelity Investments (US) |
| Category | Equity | Equity |
| Style | Large Cap Value | Large Cap Value |
| Inception | Aug 14, 2023 | Jun 2, 2020 |
Volatility and max drawdown, and the $10,000 over 3.2 years row, are measured over the window both funds cover: Aug 15, 2023 to Oct 14, 2026 (3.2 years).
DIVL vs FBCV growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view covers the 3.2 years both funds cover.
DIVL vs FBCV Performance
Madison Dividend Value ETF (DIVL) is an ETF from Madison Funds and Fidelity Blue Chip Value ETF (FBCV) is an ETF from Fidelity Investments (US). Over the past year DIVL returned +12.67% while FBCV returned +24.20%. Year to date, DIVL is up 10.65% versus a gain of 18.42% for FBCV.
Over three years, DIVL compounded at +12.06% per year against +16.61% for FBCV.
Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
DIVL has been the more volatile fund, with annualized monthly volatility of 12.0% compared with 11.1% for FBCV. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -14.1% for DIVL and -14.3% for FBCV. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.89. They usually move together, but the gap leaves some room for diversification.
Fees and Cost Over Time
DIVL charges 0.65% per year while FBCV charges 0.57%. On a $10,000 position that is $65 vs $57 annually, a gap of $8 per year that compounds over a long holding period. On income, DIVL currently yields 1.83% against 1.25% for FBCV.
Holdings Overlap
25.5% of DIVL's money is in holdings FBCV also owns. 12.6% of FBCV's money is in holdings DIVL also owns.
DIVL and FBCV share little of their money.
The two holdings books were reported 62 days apart, DIVL as of Oct 1, 2026 and FBCV as of Jul 31, 2026, so some of the difference between them is the time between the two reports rather than the funds.
9 positions in common, counted across the 37 positions we hold weights for in DIVL and 133 in FBCV, against full books of 40 and 127.
What only one of them owns
Our book lists 100 positions for FBCV that do not appear in our book for DIVL (78.5% of the fund), and 28 for DIVL that do not appear in FBCV (74.0%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in DIVL | Weight in FBCV | Difference |
|---|---|---|---|
| XOMExxonmobil Corp. | 5.26% | 3.37% | 1.89% |
| COPConocophillips Common Stock USD 0.01 | 3.56% | 1.79% | 1.77% |
| BACBank of America Corp.: Financials | 2.64% | 2.64% | 0.00% |
| PGProcter & Gamble Company | 3.38% | 1.11% | 2.27% |
| ADIAnalog Devices, Inc. | 3.51% | 0.32% | 3.19% |
| CLColgate-Palmolive Co | 2.70% | 0.64% | 2.06% |
| LOWLowes Cos., Inc. | 2.05% | 1.04% | 1.01% |
| SCHWSchwab Strategic T | 1.50% | 1.23% | 0.27% |
| NTR:CANutrien Ltd | 0.92% | 0.47% | 0.45% |
25.5% of DIVL is already inside FBCV.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, DIVL or FBCV?
DIVL has an expense ratio of 0.65% while FBCV charges 0.57%. FBCV is the cheaper option, by $8 a year on a $10,000 investment.
Which performed better, DIVL or FBCV?
Over the past year DIVL returned +12.67% vs +24.20% for FBCV, so FBCV leads on 1-year performance. Past performance does not guarantee future results. This is information, not a recommendation.
Which is riskier, DIVL or FBCV?
DIVL has been the more volatile fund at 12.0% annualized versus 11.1% for FBCV. Worst drawdown: DIVL -14.1% vs FBCV -14.3%.
Should I hold both DIVL and FBCV?
DIVL and FBCV have a monthly-return correlation of 0.89, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
What is the holdings overlap between DIVL and FBCV?
25.5% of DIVL's money is in holdings FBCV also owns. 12.6% of FBCV's is in holdings DIVL also owns. They hold 9 positions in common, counted across the 37 positions we hold weights for in DIVL and 133 in FBCV.
Which pays a higher dividend, DIVL or FBCV?
DIVL yields 1.83% while FBCV yields 1.25%, so DIVL currently pays the higher dividend yield.
Is FBCV better than DIVL?
FBCV has a lower expense ratio. FBCV led over 1Y, 3Y and the full window. FBCV is less concentrated, with 33.3% of the fund in its ten largest positions against 41.2%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.