DIVL vs FLV
Madison Dividend Value ETF vs American Century Focused Large Cap Value ETF
Which is better, DIVL or FLV?
FLV has been ahead.
FLV has a lower expense ratio. FLV led over 1Y, 3Y and the full window. The two have moved almost in lockstep, correlation 0.92. FLV is less concentrated, with 32.6% of the fund in its ten largest positions against 41.2%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | DIVL | FLV |
|---|---|---|
| Expense Ratio | 0.65% | 0.42%Best |
| AUM | $61M | $379M |
| Dividend Yield | 1.83% | 1.73% |
| Holdings | 40 | 56 |
| YTD Return | +11.11% | +13.86%Best |
| 1Y Return | +12.67% | +18.40%Best |
| 3Y Return (annualized) | +12.20% | +16.78%Best |
| 5Y Return (annualized) | - | +9.99% |
| Volatility (annualized) | 12.1% | 11.9%Best |
| Max Drawdown | -14.1% | -12.4%Best |
| $10,000 over 3.2 years | $13,665 | $15,588Best |
| Top 10 Weight | 41.2% | 32.6%Best |
| Fund Family | Madison Funds | American Century ETFs |
| Category | Equity | Equity |
| Style | Large Cap Value | Large Cap Value |
| Inception | Aug 14, 2023 | Mar 31, 2020 |
Volatility and max drawdown, and the $10,000 over 3.2 years row, are measured over the window both funds cover: Aug 15, 2023 to Oct 15, 2026 (3.2 years).
DIVL vs FLV growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view covers the 3.2 years both funds cover.
DIVL vs FLV Performance
Madison Dividend Value ETF (DIVL) is an ETF from Madison Funds and American Century Focused Large Cap Value ETF (FLV) is an ETF from American Century ETFs. Over the past year DIVL returned +12.67% while FLV returned +18.40%. Year to date, DIVL is up 11.11% versus a gain of 13.86% for FLV.
Over three years, DIVL compounded at +12.20% per year against +16.78% for FLV.
Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
DIVL has been the more volatile fund, with annualized monthly volatility of 12.1% compared with 11.9% for FLV. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -14.1% for DIVL and -12.4% for FLV. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.92. They move almost in lockstep, so holding both mostly duplicates the same exposure.
Fees and Cost Over Time
DIVL charges 0.65% per year while FLV charges 0.42%. On a $10,000 position that is $65 vs $42 annually, a gap of $23 per year that compounds over a long holding period. On income, DIVL currently yields 1.83% against 1.73% for FLV.
Holdings Overlap
29.4% of DIVL's money is in holdings FLV also owns. 22.2% of FLV's money is in holdings DIVL also owns.
DIVL and FLV share little of their money.
The two holdings books were reported 93 days apart, DIVL as of Oct 1, 2026 and FLV as of Jun 30, 2026, so some of the difference between them is the time between the two reports rather than the funds.
10 positions in common, counted across the 37 positions we hold weights for in DIVL and 52 in FLV, against full books of 40 and 56.
What only one of them owns
Our book lists 37 positions for FLV that do not appear in our book for DIVL (71.0% of the fund), and 26 for DIVL that do not appear in FLV (69.3%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in DIVL | Weight in FLV | Difference |
|---|---|---|---|
| JNJJohnson & Johnson - Common | 5.57% | 3.28% | 2.29% |
| CVXChevron Corp | 5.27% | 2.22% | 3.05% |
| JPMJpmorgan Chase | 2.77% | 3.25% | 0.48% |
| ADIAnalog Devices, Inc. | 3.51% | 2.25% | 1.26% |
| MDTMedtronic Plc Ordinary Shares | 2.80% | 2.59% | 0.21% |
| BLKBlackrock Inc | 2.14% | 2.65% | 0.51% |
| CLColgate-Palmolive Co | 2.70% | 1.62% | 1.08% |
| SCHWSchwab Strategic T | 1.50% | 2.07% | 0.57% |
| HONHoneywell International Inc | 1.87% | 1.01% | 0.86% |
| ROKRockwell Automation | 1.26% | 1.28% | 0.02% |
29.4% of DIVL is already inside FLV.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, DIVL or FLV?
DIVL has an expense ratio of 0.65% while FLV charges 0.42%. FLV is the cheaper option, by $23 a year on a $10,000 investment.
Which performed better, DIVL or FLV?
Over the past year DIVL returned +12.67% vs +18.40% for FLV, so FLV leads on 1-year performance. Past performance does not guarantee future results. This is information, not a recommendation.
Which is riskier, DIVL or FLV?
DIVL has been the more volatile fund at 12.1% annualized versus 11.9% for FLV. Worst drawdown: DIVL -14.1% vs FLV -12.4%.
Should I hold both DIVL and FLV?
DIVL and FLV have a monthly-return correlation of 0.92, so they move almost identically. What is left to separate them is the fee and the index each one tracks. This is information, not a recommendation.
What is the holdings overlap between DIVL and FLV?
29.4% of DIVL's money is in holdings FLV also owns. 22.2% of FLV's is in holdings DIVL also owns. They hold 10 positions in common, counted across the 37 positions we hold weights for in DIVL and 52 in FLV.
Which pays a higher dividend, DIVL or FLV?
DIVL yields 1.83% while FLV yields 1.73%, so DIVL currently pays the higher dividend yield.
Is FLV better than DIVL?
FLV has a lower expense ratio. FLV led over 1Y, 3Y and the full window. The two have moved almost in lockstep, correlation 0.92. FLV is less concentrated, with 32.6% of the fund in its ten largest positions against 41.2%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.