DIVL vs QUVU
Madison Dividend Value ETF vs Hartford Quality Value ETF
Which is better, DIVL or QUVU?
Each has led over a different period.
QUVU has a lower expense ratio. DIVL led over the full window, QUVU over 1Y. QUVU is less concentrated, with 25.8% of the fund in its ten largest positions against 41.2%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | DIVL | QUVU |
|---|---|---|
| Expense Ratio | 0.65% | 0.45%Best |
| AUM | $61M | $174M |
| Dividend Yield | 1.83% | 1.87% |
| Holdings | 40 | 72 |
| Volatility (annualized) | 11.6%Tie | 11.6%Tie |
| Max Drawdown | -14.1% | -13.1%Best |
| $10,000 over 2.5 years | $13,643Best | $13,110 |
| Top 10 Weight | 41.2% | 25.8%Best |
| Fund Family | Madison Funds | Hartford Funds |
| Category | Equity | Equity |
| Style | Large Cap Value | Large Cap Value |
| Inception | Aug 14, 2023 | Oct 13, 2023 |
Not shown on this pair: YTD Return, 1Y Return, 3Y Return (annualized), 5Y Return (annualized).
The two price series end 168 days apart, so a return over any period would be measuring two different stretches of market. Those rows are withheld. DIVL has data through Oct 14, 2026 and QUVU through Apr 29, 2026.
Volatility and max drawdown, and the $10,000 over 2.5 years row, are measured over the window both funds cover: Oct 16, 2023 to Apr 29, 2026 (2.5 years).
Risk: Volatility and Drawdowns
DIVL and QUVU have been equally volatile, both at 11.6% annualized.
The deepest peak-to-trough decline in our data was -14.1% for DIVL and -13.1% for QUVU. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.88. They usually move together, but the gap leaves some room for diversification.
Fees and Cost Over Time
DIVL charges 0.65% per year while QUVU charges 0.45%. On a $10,000 position that is $65 vs $45 annually, a gap of $20 per year that compounds over a long holding period. On income, DIVL currently yields 1.83% against 1.87% for QUVU.
Holdings Overlap
18.3% of DIVL's money is in holdings QUVU also owns. 11.1% of QUVU's money is in holdings DIVL also owns.
DIVL and QUVU share little of their money.
The two holdings books were reported 274 days apart, DIVL as of Oct 1, 2026 and QUVU as of Dec 31, 2025, so some of the difference between them is the time between the two reports rather than the funds.
7 positions in common, counted across the 37 positions we hold weights for in DIVL and 70 in QUVU, against full books of 40 and 72.
What only one of them owns
Our book lists 58 positions for QUVU that do not appear in our book for DIVL (81.8% of the fund), and 29 for DIVL that do not appear in QUVU (80.3%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in DIVL | Weight in QUVU | Difference |
|---|---|---|---|
| BACBank of America Corp.: Financials | 2.64% | 2.55% | 0.09% |
| ABBVAbbvie Inc. | 3.80% | 0.86% | 2.94% |
| COPConocophillips Common Stock USD 0.01 | 3.56% | 1.01% | 2.55% |
| LOWLowes Cos., Inc. | 2.05% | 2.03% | 0.02% |
| JPMJpmorgan Chase | 2.77% | 1.16% | 1.61% |
| PFEPfizer Inc | 1.74% | 1.76% | 0.02% |
| MSMorgan Stanley | 1.78% | 1.69% | 0.09% |
You are not choosing between two funds in isolation.
Whichever of DIVL and QUVU you pick has to sit alongside everything else you own. Add the rest and see what the combination actually holds.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, DIVL or QUVU?
DIVL has an expense ratio of 0.65% while QUVU charges 0.45%. QUVU is the cheaper option, by $20 a year on a $10,000 investment.
Which is riskier, DIVL or QUVU?
DIVL and QUVU have been equally volatile, both at 11.6% annualized. Worst drawdown: DIVL -14.1% vs QUVU -13.1%.
Should I hold both DIVL and QUVU?
DIVL and QUVU have a monthly-return correlation of 0.88, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
What is the holdings overlap between DIVL and QUVU?
18.3% of DIVL's money is in holdings QUVU also owns. 11.1% of QUVU's is in holdings DIVL also owns. They hold 7 positions in common, counted across the 37 positions we hold weights for in DIVL and 70 in QUVU.
Which pays a higher dividend, DIVL or QUVU?
DIVL yields 1.83% while QUVU yields 1.87%, so QUVU currently pays the higher dividend yield.
Is QUVU better than DIVL?
QUVU has a lower expense ratio. DIVL led over the full window, QUVU over 1Y. QUVU is less concentrated, with 25.8% of the fund in its ten largest positions against 41.2%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.