IVV vs PP
iShares Core S&P 500 ETF vs The Meet Kevin Pricing Power ETF
Which is better, IVV or PP?
Large Cap Blend against Large Cap Growth.
IVV has a lower expense ratio. IVV led over 1Y and the full window.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | IVV | PP |
|---|---|---|
| Expense Ratio | 0.03%Best | 0.76% |
| AUM | $896.5B | $25M |
| Dividend Yield | 1.10% | 0.75% |
| Holdings | 508 | 13 |
| Volatility (annualized) | 13.1%Best | 31.4% |
| Max Drawdown | -9.9%Best | -29.3% |
| $10,000 over 2.2 years | $15,426Best | $13,156 |
| Fund Family | iShares by BlackRock (US) | Tidal ETF Trust |
| Category | Equity | Equity |
| Style | Large Cap Blend | Large Cap Growth |
| Inception | May 15, 2000 | Nov 28, 2022 |
Not shown on this pair: YTD Return, 1Y Return, 3Y Return (annualized), 5Y Return (annualized), Top 10 Weight.
The two price series end 596 days apart, so a return over any period would be measuring two different stretches of market. Those rows are withheld. IVV has data through Oct 14, 2026 and PP through Feb 25, 2025.
Volatility and max drawdown, and the $10,000 over 2.2 years row, are measured over the window both funds cover: Nov 29, 2022 to Feb 25, 2025 (2.2 years).
Risk: Volatility and Drawdowns
PP has been the more volatile fund, with annualized monthly volatility of 31.4% compared with 13.1% for IVV. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -9.9% for IVV and -29.3% for PP. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.74. They usually move together, but the gap leaves some room for diversification.
Fees and Cost Over Time
IVV charges 0.03% per year while PP charges 0.76%. On a $10,000 position that is $3 vs $76 annually, a gap of $73 per year that compounds over a long holding period. On income, IVV currently yields 1.10% against 0.75% for PP.
You are not choosing between two funds in isolation.
Whichever of IVV and PP you pick has to sit alongside everything else you own. Add the rest and see what the combination actually holds.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, IVV or PP?
IVV has an expense ratio of 0.03% while PP charges 0.76%. IVV is the cheaper option, by $73 a year on a $10,000 investment.
Which is riskier, IVV or PP?
PP has been the more volatile fund at 31.4% annualized versus 13.1% for IVV. Worst drawdown: IVV -9.9% vs PP -29.3%.
Should I hold both IVV and PP?
IVV and PP have a monthly-return correlation of 0.74, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
Which pays a higher dividend, IVV or PP?
IVV yields 1.10% while PP yields 0.75%, so IVV currently pays the higher dividend yield.
Is PP better than IVV?
IVV has a lower expense ratio. IVV led over 1Y and the full window. Which one suits a particular account depends on what it is for. This is information, not a recommendation.