PP vs SCHD
The Meet Kevin Pricing Power ETF vs Schwab US Dividend Equity ETF
Which is better, PP or SCHD?
Large Cap Growth against Large Cap Value.
SCHD has a lower expense ratio. PP led over the full window, SCHD over 1Y.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | PP | SCHD |
|---|---|---|
| Expense Ratio | 0.76% | 0.06%Best |
| AUM | $25M | $111.6B |
| Dividend Yield | 0.75% | 3.24% |
| Holdings | 13 | 206 |
| Volatility (annualized) | 31.4% | 12.9%Best |
| Max Drawdown | -29.3% | -12.3%Best |
| $10,000 over 2.2 years | $13,156Best | $11,910 |
| Fund Family | Tidal ETF Trust | Charles Schwab Asset Management |
| Category | Equity | Equity |
| Style | Large Cap Growth | Large Cap Value |
| Inception | Nov 28, 2022 | Oct 20, 2011 |
Not shown on this pair: YTD Return, 1Y Return, 3Y Return (annualized), 5Y Return (annualized), Top 10 Weight.
The two price series end 596 days apart, so a return over any period would be measuring two different stretches of market. Those rows are withheld. PP has data through Feb 25, 2025 and SCHD through Oct 14, 2026.
Volatility and max drawdown, and the $10,000 over 2.2 years row, are measured over the window both funds cover: Nov 29, 2022 to Feb 25, 2025 (2.2 years).
Risk: Volatility and Drawdowns
PP has been the more volatile fund, with annualized monthly volatility of 31.4% compared with 12.9% for SCHD. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -29.3% for PP and -12.3% for SCHD. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.51. They move together some of the time, and apart the rest.
Fees and Cost Over Time
PP charges 0.76% per year while SCHD charges 0.06%. On a $10,000 position that is $76 vs $6 annually, a gap of $70 per year that compounds over a long holding period. On income, PP currently yields 0.75% against 3.24% for SCHD.
You are not choosing between two funds in isolation.
Whichever of PP and SCHD you pick has to sit alongside everything else you own. Add the rest and see what the combination actually holds.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, PP or SCHD?
PP has an expense ratio of 0.76% while SCHD charges 0.06%. SCHD is the cheaper option, by $70 a year on a $10,000 investment.
Which is riskier, PP or SCHD?
PP has been the more volatile fund at 31.4% annualized versus 12.9% for SCHD. Worst drawdown: PP -29.3% vs SCHD -12.3%.
Should I hold both PP and SCHD?
PP and SCHD have a monthly-return correlation of 0.51, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
Which pays a higher dividend, PP or SCHD?
PP yields 0.75% while SCHD yields 3.24%, so SCHD currently pays the higher dividend yield.
Is SCHD better than PP?
SCHD has a lower expense ratio. PP led over the full window, SCHD over 1Y. Which one suits a particular account depends on what it is for. This is information, not a recommendation.