PP vs TOLL
The Meet Kevin Pricing Power ETF vs Tema Durable Quality ETF
Which is better, PP or TOLL?
TOLL has been ahead.
TOLL has a lower expense ratio. TOLL led over 1Y and the full window.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | PP | TOLL |
|---|---|---|
| Expense Ratio | 0.76% | 0.55%Best |
| AUM | $25M | $47M |
| Dividend Yield | 0.75% | 0.24% |
| Holdings | 13 | 37 |
| Volatility (annualized) | 26.8% | 16.4%Best |
| Max Drawdown | -29.3% | -11.4%Best |
| $10,000 over 1.8 years | $12,047 | $13,319Best |
| Fund Family | Tidal ETF Trust | Tema Global Limited |
| Category | Equity | Equity |
| Style | Large Cap Growth | Large Cap Growth |
| Inception | Nov 28, 2022 | May 11, 2023 |
Not shown on this pair: YTD Return, 1Y Return, 3Y Return (annualized), 5Y Return (annualized), Top 10 Weight.
The two price series end 596 days apart, so a return over any period would be measuring two different stretches of market. Those rows are withheld. PP has data through Feb 25, 2025 and TOLL through Oct 14, 2026.
Volatility and max drawdown, and the $10,000 over 1.8 years row, are measured over the window both funds cover: May 11, 2023 to Feb 25, 2025 (1.8 years).
Risk: Volatility and Drawdowns
PP has been the more volatile fund, with annualized monthly volatility of 26.8% compared with 16.4% for TOLL. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -29.3% for PP and -11.4% for TOLL. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.83. They usually move together, but the gap leaves some room for diversification.
Fees and Cost Over Time
PP charges 0.76% per year while TOLL charges 0.55%. On a $10,000 position that is $76 vs $55 annually, a gap of $21 per year that compounds over a long holding period. On income, PP currently yields 0.75% against 0.24% for TOLL.
You are not choosing between two funds in isolation.
Whichever of PP and TOLL you pick has to sit alongside everything else you own. Add the rest and see what the combination actually holds.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, PP or TOLL?
PP has an expense ratio of 0.76% while TOLL charges 0.55%. TOLL is the cheaper option, by $21 a year on a $10,000 investment.
Which is riskier, PP or TOLL?
PP has been the more volatile fund at 26.8% annualized versus 16.4% for TOLL. Worst drawdown: PP -29.3% vs TOLL -11.4%.
Should I hold both PP and TOLL?
PP and TOLL have a monthly-return correlation of 0.83, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
Which pays a higher dividend, PP or TOLL?
PP yields 0.75% while TOLL yields 0.24%, so PP currently pays the higher dividend yield.
Is TOLL better than PP?
TOLL has a lower expense ratio. TOLL led over 1Y and the full window. Which one suits a particular account depends on what it is for. This is information, not a recommendation.